Welcome to my blog. My name is Jakob Persson and I'm an entrepreneur and consultant. I work with companies to create measurable change by focusing on users, customers, market strategy and pricing. I'm a deep and broad specialist-generalist (yep, we do exist) with skills in business strategy, digital marketing, pricing, interaction and service design as well as project management and software development.
This is my personal blog where I write on topics that interest me such as design, value-based pricing, marketing and technology but also on personal interests.
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See the contact page for how to get in touch with me.