Welcome to my blog. My name is Jakob Persson and I'm an entrepreneur and consultant. I work with companies to create measurable change by focusing on users, customers, market strategy and pricing. I'm a deep and broad specialist-generalist (yep, we do exist) with skills in business strategy, digital marketing, pricing, interaction and service design as well as project management and software development.
This is my personal blog where I write on topics that interest me such as design, value-based pricing, marketing and technology but also on personal interests.
I am the founder of Leancept which makes companies more competitive through value-based pricing and customer intimacy.
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Best,
Jakob