Welcome to my blog. My name is Jakob Persson and I'm an entrepreneur and consultant. I work with companies to create measurable change by focusing on users, customers, market strategy and pricing. I'm a deep and broad specialist-generalist with skills in business strategy, digital marketing, pricing, interaction and service design as well as project management and software development.
This is my personal blog where I write on topics that interest me such as design, value-based pricing, marketing and technology but also on personal interests.
I am the founder of Leancept which makes companies more competitive through value-based pricing and customer intimacy.
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