I am confused – why did it take ten years to compete with file sharing?

Some ten years ago I watched a video clip from the an event or conference organized by, the company that got sued to smithereens by the big record companies for its "locker" service – what Apple "reinvented" as iTunes Match ten years later.'s founder Michael Robertson was speaking and I recall him saying something that rang so true it stuck in my mind.

Welcome to my blog. My name is Jakob Persson and I'm an entrepreneur and consultant. I work with companies to create measurable change by focusing on users, customers, market strategy and pricing. I'm a deep and broad specialist-generalist with skills in business strategy, digital marketing, pricing, interaction and service design as well as project management and software development.

This is my personal blog where I write on topics that interest me such as design, value-based pricing, marketing and technology but also on personal interests.

I am the founder of Leancept which makes companies more competitive through value-based pricing and customer intimacy.

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