The age-old humanist divide in modern tech

My journey into interaction design and the application of technology began before I knew there was a word for it. My interest intensified when I began studying for a degree in cognitive science. For those of you not familiar with “cog sci”, it’s a fascinating multi-disciplinary field consisting of ideas from computer science, psychology, linguistics and anthropology. For me, it was a perfect fit. It was narrow in one sense, yet so full of ideas concepts to explore. Many of these ideas belong to traditions dating back hundreds if not thousands of years.

Artificial Intelligence or The Redefinition of Being Human


This paper attempts to cover and discuss a few of the social and ethical implications of artificial intelligence from a humanist point of view considering AI and its impact on humanity and our definition of ourselves as human beings.


Artificial intelligence, or the concept of non-human minds, has always been a source of dreams of the future for me. Not the actual makings of it, but the ramifications and implications of the creation and possible future existence of a mind that owes its existence to us.


This story, sometimes also refered to as a Taoist story, has helped me put things in perspective at times when it's been difficult to look ahead and the present has been overwhelming.

Once upon the time there was an old farmer who had worked his crops for many years. One day his horse ran away. Upon hearing the news, his neighbors came to visit. “Such bad luck,” they said sympathetically.

“Maybe,” the farmer replied.

The next morning the horse returned, bringing with it three other wild horses. “How wonderful,” the neighbors exclaimed.

Welcome to my blog. My name is Jakob Persson and I'm an entrepreneur and consultant. I work with companies to create measurable change by focusing on users, customers, market strategy and pricing. I'm a deep and broad specialist-generalist with skills in business strategy, digital marketing, pricing, interaction and service design as well as project management and software development.

This is my personal blog where I write on topics that interest me such as design, value-based pricing, marketing and technology but also on personal interests.

I am the founder of Leancept which makes companies more competitive through value-based pricing and customer intimacy.

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