programming

Why “coding” limits our understanding of what programming is all about

I have firm opinions. One of them is that I believe that language is powerful and should be respected. Why I don’t like pop words used carelessly. As a student of linguistics, I understand their role. Language serves many purposes. One of them being to communicate your identity. So it has been and so it will likely always be.

A five minute introduction to effective JavaScript with jQuery

If you’ve been building websites for as long as me, then you remember the not so glorious early days of JavaScript. Brainchild of Netscape, and first known was LiveScript, JavaScript was a bit of a curiosity with seemingly limited use.

Its early application was mostly mouseovers – images changing when you put your mouse cursor over them. Eventually someone invented popups and the Internet was hit by the second wave of digital pollution, spam being the first.

Welcome to my blog. My name is Jakob Persson and I'm an entrepreneur and consultant. I work with companies to create measurable change by focusing on users, customers, market strategy and pricing. I'm a deep and broad specialist-generalist with skills in business strategy, digital marketing, pricing, interaction and service design as well as project management and software development.

This is my personal blog where I write on topics that interest me such as design, value-based pricing, marketing and technology but also on personal interests.

I am the founder of Leancept which makes companies more competitive through value-based pricing and customer intimacy.

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Best,

Jakob