Why “coding” limits our understanding of what programming is all about

I have firm opinions. One of them is that I believe that language is powerful and should be respected. Why I don’t like pop words used carelessly. As a student of linguistics, I understand their role. Language serves many purposes. One of them being to communicate your identity. So it has been and so it will likely always be.

Welcome to my blog. My name is Jakob Persson and I'm an entrepreneur and consultant. I work with companies to create measurable change by focusing on users, customers, market strategy and pricing. I'm a deep and broad specialist-generalist with skills in business strategy, digital marketing, pricing, interaction and service design as well as project management and software development.

This is my personal blog where I write on topics that interest me such as design, value-based pricing, marketing and technology but also on personal interests.

I am the founder of Leancept which makes companies more competitive through value-based pricing and customer intimacy.

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