The age-old humanist divide in modern tech

My journey into interaction design and the application of technology began before I knew there was a word for it. My interest intensified when I began studying for a degree in cognitive science. For those of you not familiar with “cog sci”, it’s a fascinating multi-disciplinary field consisting of ideas from computer science, psychology, linguistics and anthropology. For me, it was a perfect fit. It was narrow in one sense, yet so full of ideas concepts to explore. Many of these ideas belong to traditions dating back hundreds if not thousands of years.

Welcome to my blog. My name is Jakob Persson and I'm an entrepreneur and consultant. I work with companies to create measurable change by focusing on users, customers, market strategy and pricing. I'm a deep and broad specialist-generalist with skills in business strategy, digital marketing, pricing, interaction and service design as well as project management and software development.

This is my personal blog where I write on topics that interest me such as design, value-based pricing, marketing and technology but also on personal interests.

I am the founder of Leancept which makes companies more competitive through value-based pricing and customer intimacy.

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