Post NodeOne and the road ahead

For me, founding and building a business have always and fundamentally been about freedom and self-realization. In effect, owning a business allows you to do and try things you otherwise wouldn't be able to. It lets you crack your head against the proverbial wall of reality and try to make a dent in the universe. It lets you rev your engine to the max and push for something with full force joined by a team of likeminded. To me this is the key to feeling happy and knowing that I am contributing in a meaningful way. The price for that freedom is massive commitment and sometimes risk.

Welcome to my blog. My name is Jakob Persson and I'm an entrepreneur and consultant. I work with companies to create measurable change by focusing on users, customers, market strategy and pricing. I'm a deep and broad specialist-generalist with skills in business strategy, digital marketing, pricing, interaction and service design as well as project management and software development.

This is my personal blog where I write on topics that interest me such as design, value-based pricing, marketing and technology but also on personal interests.

I am the founder of Leancept which makes companies more competitive through value-based pricing and customer intimacy.

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