customer experience ⁽²⁾

I tend to write a lot about customer service and how (poorly) companies handle customer dissatisfaction because it’s such a source of success and failure. Customer experience is something I try to excel at as a business owner. Unfortunately, not every business shares my priorities, as this case shows.

One of the things that can relatively easy make your company stand head and shoulders above the competition is great positive customer service. I was reminded of this the past weekend. Cued by the terms in a car rental contract, I immediately thought of the same mechanism could be achieved with less agony for the customer.