ux ⁽³⁾

When we fail to empathize with our users and customers, our "research" just serves to perpetuate existing stereotypes.

One of the websites I’ve become almost addicted to lately is Quora. I read and post there on a nearly daily basis. Its blend of discussion forum and question/answer website isn’t just entertaining, but educational and inspirational. This is one of the answers I’ve written on Quora.

For a very long time, the quintessential sign that someone had more than a cursory interest in you at a bar was their act of sharing their phone number. Books have been written on how to get a date and the “number” is a linchpin step in most of them. However modern technology may soon make that obsolete as the use of identifiers is replaced by referencing someone as who they are.