Confessions of a reformed project estimator

Some five years ago, I made the decision to try and overcome some of my fears. One of them had to do with presenting. Perhaps “fear” wouldn’t be the right word, discomfort, is a more fitting description. It was something I wanted to address as I thought presenting could be a lot of fun if I could just figure out how to feel comfortable on the stage. This led to me to make several presentations on estimating web projects. The reasons I chose estimation had to do with our company and where we were at the time.

Welcome to my blog. My name is Jakob Persson and I'm an entrepreneur and consultant. I work with companies to create measurable change by focusing on users, customers, market strategy and pricing. I'm a deep and broad specialist-generalist with skills in business strategy, digital marketing, pricing, interaction and service design as well as project management and software development.

This is my personal blog where I write on topics that interest me such as design, value-based pricing, marketing and technology but also on personal interests.

I am the founder of Leancept which makes companies more competitive through value-based pricing and customer intimacy.

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