The blog of Jakob Persson – consultant and entrepreneur

As more people realize the power of software engineering, words like “coder” and “coding” have entered the common parlance. They may seem equivalent to as well as harmless and less bulky than “software developer” and “programmer”. In reality they just thicken the veil of mystery that surrounds the job.

When we fail to empathize with our users and customers, our "research" just serves to perpetuate existing stereotypes.

Now and then a video game is released that shapes its genre. Uncharted 4 is one of those. It's a major accomplishment but also a natural fourth installment in a series that has promised and mostly over-delivered time and time again.

We’re at a point where new technologies will upend many things held as “true” or “unchangeable” and radically affect what many take for granted. Artificial intelligence, virtual reality and the Internet of things will change our professional lives, whether we want it or not.

The web is becoming increasingly personalized and this risks creating mental walled gardens, or so called “filter bubbles”. These bubbles limit what opinions and content we get exposed to and can potentially threaten democracy.