The blog of Jakob Persson – consultant and entrepreneur

In September 2025, we made a short hike in Åre, Sweden. Starting at the historic Fröå mine and leading to Byxtjärn (literally "Pants Tarn"), the trail is an easy 2 km stroll each way (a total of 4 km) with 140 meters of elevation. It's…

As more people realize the power of software engineering, words like “coder” and “coding” have entered the common parlance. They may seem equivalent to as well as harmless and less bulky than “software developer” and “programmer”. In reality they just thicken the veil of mystery that surrounds the job.

When we fail to empathize with our users and customers, our "research" just serves to perpetuate existing stereotypes.

Now and then a video game is released that shapes its genre. Uncharted 4 is one of those. It's a major accomplishment but also a natural fourth installment in a series that has promised and mostly over-delivered time and time again.

We’re at a point where new technologies will upend many things held as “true” or “unchangeable” and radically affect what many take for granted. Artificial intelligence, virtual reality and the Internet of things will change our professional lives, whether we want it or not.